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How Effectively Are You Using Social Media To Funnel Shoppers?

Social media funnels can help you map the customer journey and ensure you’re driving sales and brand awareness.

However, the marketing funnel lets you map the customer journey (from awareness to post-purchase Advocacy). In simple terms, it follows the steps of an individual as they move to become an actual customer. Hence at every stage of the marketing funnel, you will have multiple chances to use techniques.

The social media marketing funnel brings social media into the picture. In turn, social media marketing finally ends when the customers become the brand ambassador.

This blog post will look at how a social media funnel works, how you can build one that converts, and how to use it to drive sales and brand awareness. 

#1. How does a social media funnel work?

A social media funnel is a great way to map out the customer journey and ensure that you effectively use social media to funnel shoppers. The first step is awareness, where potential customers know your brand or product. This can be done through paid advertising, organic reach, or word-of-mouth.

The second step is Interest, where potential customers start to show Interest in your brand or product. For example, they may begin following you on social media, subscribing to your newsletter, or visiting your website.

The third step is Consideration, where potential customers consider your brand or product as an option. They may compare you to other brands, read reviews, or look at pricing.

The fourth step is Purchase, where the potential customer becomes a paying customer.

Finally, the fifth step is Advocacy, where the customer promotes your brand or product to others. This can be done through word-of-mouth marketing, online reviews, or social media sharing.

But other ways can help businesses to undertake benefits.


a. Must create a loyal fanbase

In a way, the main goal of social media marketing funnel is to create customers who are advocates of your respective brands.

However there are 5 more stages of the social media funnel. 

  • Awareness
  • Evaluation
  • Acquisition
  • Engagement
  • Advocacy

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#2. Is your social media funnel driving sales and brand awareness?

A social media funnel is a tool that lets businesses map the customer journey from awareness all the way through to post-purchase advocacy. By understanding how customers interact with your brand on social media, you can more effectively drive sales and brand awareness.

However, many businesses need help to use social media to funnel shoppers effectively. In order to maximize the effectiveness of your social media funnel, you should keep a few things in mind.

First, you must ensure that your social media content is relevant and engaging. If your content is exciting and relevant, people will quickly lose interest and move on to something else.

Next is where call to action is also a necessity through which the audience can connect with business easily. Now at last you must track your success as well. Following your results will make it easier to tell if your social media funnel is effective. By monitoring key metrics such as reach, engagement, and conversion rate, you can better understand what’s working and what isn’t.

By keeping these things in mind, you can ensure that your social media funnel drives sales and brand awareness for your business.

#3. What makes social media funnel to deliver results?

When building a social media marketing funnel, there are a few key things to keep in mind to convert leads into customers.

First, it’s essential to create content that is relevant and engaging. This will help capture your target audience’s attention and encourage them to continue down the funnel. Be sure to post regularly and mix up the types of content you share, such as blog posts, infographics, videos, and more.

Next, include a clear call to action with each piece of content. This could be like “Click here to learn more” or “Sign up now for our newsletter.” Doing this will guide leads further down the funnel toward conversion.

Finally, track and measure your results along the way. Keep an eye on important metrics such as website traffic, social media engagement, and conversion rates.

Following these tips can build a social media marketing funnel that converts. 

3.1 Establishing your goals

Before starting the social media marketing funnel, it is, therefore, necessary to determine your goal first. Hence try to be specific here, and it will determine where you will be. Considering, here, for instance, your goal should be more than to gain your subscriber list.

3.2 Craft your lead magnet

The lead magnet is something of value (that can be offered to prospects for free). It is, therefore, something attractive that draws them in. This can be drawn with some examples like articles, infographics, newsletters, and videos.

3.3 Develop your offers

To get the prospect to move smoothly (from one stage in the funnel to the next). However, these offers should persuade you to make a trim level of commitment (that ends up with the sale). For example- a guide or ebook.

3.4 Look to optimize your landing page.

It is essential to optimize your landing page and is where the prospects land. Designing an optimized landing page can help draw attention and develop a huge customer base. 

3.5 Track the metrics

Marketing is all about data and determining what will work the best. Therefore you should also develop an A/B testing and landing page that you test. This might take a lot of guesswork to determine what works for you. On the other hand, look closely at engagement reaches such as likes, comments, shares, pins, and post reach.

#4.Social media is the key to buyer’s journey

Social media has proven its effectiveness at increasing brand awareness. Therefore we can say that it does make sense for customers’ journeys. It is therefore up to you to ensure that at each stage of  the funnel is touched up. Hence a solid social media strategy is therefore a necessity.

So if you are looking to get started with advanced sales then this article will help you to deliver the right information. If so, you may want to consider using social media to reach your target audience.

When used correctly, it can be the key to successful customer journeys.

In this blog post, we’ll explore how you can use social media to reach your target audience and grow your business. We’ll also discuss some of the benefits of using social media in your marketing efforts.

It provides a direct connection to customers and prospects, and can be used at every stage of the buyer’s journey.

One great way to use social media to reach buyers is through Lookalike Audiences. Lookalike Audiences are a tool offered by Facebook and other social platforms that allow you to target users who are similar to your best customers.

This is an extremely effective way to reach new potential customers, as you are targeting people who have similar characteristics to your current customers. This means they are more likely to be interested in your product or service.

Lookalike Audiences can be created using demographic information, interests, behaviors, and even purchase history. This allows you to create very specific audiences that you can then target with your marketing campaigns.

If you want to reach new buyers on social media, Lookalike Audiences is a great way to do it.

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#5. Having a measurable social media advertising strategy

As the world of marketing evolves, so too makes the customer journey. No longer is it a linear path from awareness to purchase; customers now zig-zag their way through various stages, touchpoints and channels before finally converting.

Social media is one of the most critical channels in this new customer journey. 

With over 3 billion active users worldwide, social media provides businesses with a vast and captive audience. But simply being present on social media is not enough – businesses need to have a measurable social media advertising strategy to convert leads into customers.

There are several things to consider when planning a social media advertising strategy. First, businesses need to identify their target audience and understand which platforms they are using. Then they need to create compelling content that resonates with their target audience and drives them further down the funnel. Finally, they need to track results and adjust their strategy accordingly.

By following these steps, businesses can ensure that their social media advertising strategy is highly effective and helps them achieve their desired results.

Social media is one of the best approaches for brands to help grow your business and increase sales.

Putting social media at the top of your marketing funnel helps you ensure sustainable, long-term brand growth.

When customers actively engage with a brand on social media, they are more likely to convert into paying customers and become brand advocates. A solid social media presence also helps to build trust and credibility with potential customers.

In order to effectively use social media as a marketing tool, businesses need to clearly understand their target audience and what kind of content will resonate with them. They also need to set measurable goals and track their progress over time. By constantly adjusting their strategy based on results, they can ensure that their social media efforts drive sustainable, long-term brand growth.


Being on social media is no longer a need but a necessity. No matter your business, there is a need to implement social media funnel in your marketing strategy. Hence depending on your business, it might be the case that social media marketing must not be your sole stage for sales. Therefore you must take across your requirement and get started with the desired sales.

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